We’ve been working on something behind the scenes for a while now - and we’re finally ready to let you in on it: say hello to our brand-new putter plastic: Zero Pro! It’s grippy. It’s stiff. It’s surprisingly durable. Honestly? We think it might be our best putter plastic to date.
You know how most base plastics make you choose between feel and durability? Either they’re very grippy but wear out fast, or they’re stiff and reliable but just… don’t feel quite right in the hand for everyone. With Zero Pro, we set out to fix that.
So What Makes It Special?
Zero Pro has that nice, tacky grip you want when you're putting with confidence. It also has a firm flight plate that gives you clean releases and dependable flights. But here’s the kicker: it holds up. Really well. We’ve been testing this stuff hard, and the durability is way beyond what you’d expect from a base plastic. Fewer dents. Slower wear. More consistent flights.
Prototypes Drop April 24
The first run of Zero Pro prototypes drops April 24 at the Latitude 64° Factory Store. You’ll see it in a few of our most popular molds: the Pure, Fuse, and River.
Why Fuse and River? Well even though Zero Pro was designed with putters in mind, we’ve had such good results with it in testing and we are so impressed with the durability that we’re curious to see how it holds up in mids and fairways, too.
Coming to Stores This Summer
After the prototype drop, Zero Pro will start rolling out to shops and online retailers in June/July. First up will be a select few putter molds, with more on the way later this year.
This is just the beginning for Zero Pro. We can’t wait for you to feel it for yourself.
Let us know what you think when you get one in your hands.
Best Regards,
The Latitude 64° R&D Team
