Latitude 64° is looking to make big moves within the American market in 2023, with the creation of a United States based role, hiring our first employee in the US since the foundation of our business in 2005.
To lead the charge, we have secured Seth Fendley, former Vice President of Administration and Finance for the Disc Golf Pro Tour. This is a new milestone for us since we have historically only had our operation and staff based in Europe and our core DNA has been R&D and production. Seth’s great reputation, skills and network in the disc golf community will allow Latitude 64° to serve customers, organizations, players and tournaments better than ever. He will be your first contact for the US market and making sure Latitude 64° has a closer relationship with all of our US friends.
Seth will be serving our players, tournaments, vendors, and customers in a direct role with his presence at Major and Elite events. Seth will also be assisting vendors with wholesale orders, and expanding our direct-to-consumer offerings stateside.
David Berglund, CEO of Latitude 64° had the following to say about Seth’s hire, “It`s a true privilege to have Seth coming onboard to the Latitude 64 organization. Seth will be a great foundation for growing our brand in the US market for the years ahead. I am personally looking forward to working closely to bridge the gap over the Atlantic with Seth.”
Seth Fendley is quoted as saying the following about his move, “After five-plus years with the Disc Golf Pro Tour, I am excited to bring my knowledge of the industry to a manufacturer that is seeking to grow here in the United States. I believe with the right combination of player support, customer support, and marketing, Latitude 64° is poised for even greater things than it has already accomplished here in the United States.”
Seth is currently transitioning from his role at the Disc Golf Pro Tour and his first official day will be December 12.
